<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Malfi Brand Consulting]]></title><description><![CDATA[MALFI Brand consulting]]></description><link>https://www.malfibrandconsulting.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 16 Oct 2026 07:21:37 GMT</lastBuildDate><atom:link href="https://www.malfibrandconsulting.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why everything looks like a copy of a copy of another copy]]></title><description><![CDATA[When every brand looks to the same references, difference starts to disappear. A story about good taste, algorithms, and why looking sideways can be more interesting than looking at the competition.]]></description><link>https://www.malfibrandconsulting.com/en/entrada/por-qu%C3%A9-todo-parece-una-copia-de-una-copia-de-otra-copia</link><guid isPermaLink="false">f6ff04bf-70ca-4298-9a8f-6e9d9d417f09</guid><pubDate>Wed, 07 Oct 2026 14:42:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62499a_2bffc98193b442c0b57981007e7e3926~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabel Blokker Ramírez</dc:creator></item><item><title><![CDATA[Por qué todo parece una copia de una copia, de otra copia]]></title><description><![CDATA[Cuando todas las marcas miran las mismas referencias, la diferencia empieza a desaparecer. Una historia sobre buen gusto, algoritmos y por qué mirar de lado puede ser más interesante que mirar a la competencia.]]></description><link>https://www.malfibrandconsulting.com/entrada/por-qu%C3%A9-todo-parece-una-copia-de-una-copia-de-otra-copia-c8893430</link><guid isPermaLink="false">f4bea11d-18ec-4221-870d-349a3925d5e0</guid><pubDate>Wed, 07 Oct 2026 14:42:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62499a_2bffc98193b442c0b57981007e7e3926~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Isabel Blokker Ramírez</dc:creator></item><item><title><![CDATA[The Surface is never the whole Story]]></title><description><![CDATA[You look at it and see a silhouette. A curve, a material, a signature.

At first glance, it might seem like just another shoe.It could easily go unnoticed in a shop window beside other brands. Some people would recognise it, know the name, perhaps even know the story behind it. But not everyone would.]]></description><link>https://www.malfibrandconsulting.com/en/entrada/the-surface-is-never-the-whole-story</link><guid isPermaLink="false">36a506d3-aca9-4bc0-befd-5e884bd807f1</guid><pubDate>Wed, 07 Oct 2026 12:57:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1e4c1f_b5d25781d30b4ee4b891db2c1c857f2e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leticia Puerta Mascaró</dc:creator></item><item><title><![CDATA[The Surface is never the whole Story]]></title><description><![CDATA[¿Puedes cambiar la percepción de un zapato cuando conoces la historia de cómo se hizo? 
Las capas de conocimiento importan cuando las conectamos.]]></description><link>https://www.malfibrandconsulting.com/entrada/the-surface-is-never-the-whole-story</link><guid isPermaLink="false">1f52b8ee-8882-456b-9328-bdd3567b673c</guid><pubDate>Wed, 07 Oct 2026 12:57:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1e4c1f_b5d25781d30b4ee4b891db2c1c857f2e~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Leticia Puerta Mascaró</dc:creator></item></channel></rss>