When every brand looks to the same references, difference starts to disappear. A story about good taste, algorithms, and why looking sideways can be more interesting than looking at the competition.
You look at it and see a silhouette. A curve, a material, a signature.
At first glance, it might seem like just another shoe.It could easily go unnoticed in a shop window beside other brands. Some people would recognise it, know the name, perhaps even know the story behind it. But not everyone would.