Privacy Policy
What we know. What we do with it.
At MALFI, we treat personal data with the same principle we try to bring to almost everything we do: collect only what we need, use it for the purpose it was provided for, and explain clearly what happens to it.
This Privacy Policy explains what information we may process when you visit www.malfibrandconsulting.com, get in touch with us, or choose to receive our communications.
Who's behind this site
The data controllers responsible for processing your personal data are:
Isabel Blokker and Leticia Puerta
Trading name: MALFI Brand Consultancy
Tax ID (NIF): 41543104K
Address: Avinguda del Comte de Sallent 12
Email: hello@malfibrandconsulting.com
Website: www.malfibrandconsulting.com
What we collect
Depending on how you interact with MALFI, we may process different types of information.
When you contact us
If you use our contact form or write to us directly, we may receive information such as:
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your name;
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email address;
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company or project;
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and any information you choose to include in your message.
We use this information solely to understand your enquiry, respond to you and, where appropriate, consider a potential collaboration.
When you sign up to La Dolce Storia or our newsletter
We will collect the information needed to send you our communications, usually your name —if requested— and email address.
We use this information solely to send you content, articles, updates or communications related to MALFI.
You can unsubscribe at any time.
When you browse the website
The website may collect certain technical information related to your browsing, such as your IP address, device, browser, information about how you use the site, or identifiers associated with cookies.
How these technologies are used will depend on their purpose and the preferences you have selected in our cookie settings panel.
You can find more information in our Cookie Policy.
Why we use it
We process your personal data for the following purposes:
Responding to enquiries and potential projects.
To manage the messages you send us, understand what you need and maintain the necessary communication with you.
Managing professional relationships.
When a conversation leads to a proposal or contractual relationship, we may use the information necessary to prepare, develop and manage that relationship.
Sending La Dolce Storia and other MALFI communications.
Only when you have chosen to receive them.
Maintaining and improving our website.
To ensure its security and proper functioning and, where you have given consent, to understand in aggregate how the site is used.
Complying with our legal obligations.
Where applicable law requires us to retain or disclose certain information.
The legal part
Not all processing activities rely on the same legal basis.
When you contact us to request information about a potential project, processing may be necessary in order to respond to your request and take steps prior to entering into a possible contract.
For other general enquiries, we may process your data on the basis of our legitimate interest in responding appropriately to the communications we receive.
To send you our newsletter or similar communications, we rely on your consent, which you may withdraw at any time.
Where processing is necessary to comply with a legal obligation, that obligation will be the legal basis for processing.
And any cookies or analytics tools that require authorisation will only be used where you have given the corresponding consent.
How long we keep it
We don’t want to keep information for the sake of it.
Data received through the contact form will be kept for as long as necessary to respond to your enquiry and manage any potential relationship arising from it. It may then be retained in a restricted form for the periods required to address any possible legal liabilities.
Data used for marketing communications or our newsletter will be kept until you withdraw your consent or unsubscribe.
Where there is a contractual relationship, we will retain the relevant information for the duration of that relationship and afterwards for the periods required by applicable law.
Data associated with cookies will be kept for the periods indicated in our Cookie Policy.
Who may see your data
MALFI does not sell your personal data.
Certain service providers we rely on to operate the website and deliver our services may have access to specific information, always within the scope of their respective functions.
These may include Wix.com Ltd., the provider of the platform on which this website operates, as well as other technology providers we may use for hosting, email, analytics, communications or form management.
Where these providers process data on our behalf, they will act as data processors and will be subject to the corresponding data protection obligations.
We will not disclose your personal data to third parties unless it is necessary to provide a service you have requested, we are legally required to do so, or another valid legal basis applies.
Data can travel
Some of the technology providers we use may process data from countries outside the European Economic Area.
Wix operates internationally and may process or store information in different jurisdictions.
Where an international transfer of personal data takes place, it must be carried out using mechanisms recognised under European data protection law, such as European Commission adequacy decisions, Standard Contractual Clauses or other appropriate safeguards.
Your data, your rights
You may request at any time:
Access, to find out what personal data we process about you.
Rectification, if any of that information is incorrect.
Erasure, where your data should no longer be processed.
Objection, in the circumstances provided for by law.
Restriction of processing, where applicable.
Data portability, where applicable.
You may also withdraw any consent you have given at any time. Withdrawal does not affect the lawfulness of processing carried out before that point.
To exercise any of these rights, you can contact us at: hello@malfibrandconsulting.com
We may request additional information only where necessary to verify your identity.
If you believe your rights have not been properly respected, you may lodge a complaint with the Spanish Data Protection Agency (AEPD).
No automatic answers
MALFI does not use data collected through this website to make automated decisions that produce legal or similarly significant effects on individuals.
A note about minors
This website and MALFI’s services are not specifically directed at minors.
We do not knowingly seek to collect personal information from minors through this website.
Keep things save
We adopt reasonable technical and organisational measures to protect information against unauthorised access, loss, alteration or improper disclosure.
At the same time, no system connected to the Internet can be considered completely immune to risk.
Things change
We may update this Privacy Policy when the way the website operates changes, when we introduce new services, or when it becomes necessary to adapt it to legal or technological developments.
The version published on this page will be the version in force at any given time.
Last updated: October 2026.