SITUATION
Hotel Biniarroca wanted to modernize its image while preserving its essence, tradition, and history. The challenge was to express that legacy with a more contemporary, creative, and sophisticated language, in keeping with its positioning as a high-end rural hotel.

ACTION
We worked on the brand's evolution, observing and analyzing its direction and redesigning its logo, taking the hotel's history and character as our starting point. We developed a visual direction that combines tradition and contemporary sensibility, translating it to the signage and communication materials to create a cohesive and refined experience.

RESULT
Biniarroca boasts a renewed identity that preserves its character and showcases its tradition through a more elegant and distinctive expression. This design complements its positioning as a high-end rural hotel and conveys the care and personality of the place.