SITUATION
HYBRID needed to define its place in the sports market and build an identity that would connect with its audience. The challenge was to find a distinctive position and a way to communicate its training philosophy with clarity and personality.

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ACTION
We analysed the market, category codes and audience motivations to define a strategic positioning and a distinctive voice. We translated that foundation into a creative concept, a compelling tone of voice, a visual direction and applications across its programmes, communications and social content.

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RESULT
HYBRID now has a strategic and creative roadmap that allows the team to develop much of its communication autonomously. They know what to say, how to say it and which visual principles to follow to keep the brand consistent.

Above all, they have a much clearer understanding of what the brand stands for and what genuinely sets it apart from the competition.